Gift Giving 101

Business coaches and marketing gurus agree, making your customers or clients feel special and appreciated plays a key role in building repeat business and referrals.

Establishing a relationship means showing that you see your contacts as individuals that deserve more than the usual (and boring) gifts of food or flowers. You need an easy way to deliver unique gifts that make the recipients say "Wow! I'm important." Just the Thing makes your corporate or personal gift giving memorable.

GO BEYOND THE USUAL
Consider this. A traditional food basket is likely to be met with groans from the calorie conscious. In an office setting, it's shared out and gone within hours. At home, there is always something included that no one likes. Your customer is either left with no lasting impression or some odd food item floating around in their cupboard for years. (That's not how you want to be remembered!)

When you send flowers, allergy sufferers pass them on to someone else and even the most beautiful arrangements wilt and die within a week. While the flowers may be enjoyed, the memory of receiving them fades soon after the bouquet.

With a Just the Thing basket (or toolbox! — see our Corporate Basket page), the pampering products inside have your name and company information attached. These products are consumable, but usually last for several months. Your customers and contacts will have a reminder of your thoughtfulness for a long time.

PERSONAL, NOT INTIMATE
Many business people, especially men, worry that pampering products are too intimate or might send the wrong impression. Our experience shows that pampering and recognition of the stressors in life are OK — in fact they are more than OK and tend be received with a huge thank you and make the recipient feel special.

MORE GIFT-GIVING TIPS
Stand out from everyone else by going beyond thank you gifts. Send a gift when it isn't expected. It will create an exceptionally long lasting impression. Here are a few ideas.

  • Be one of the few that remember birthdays, anniversaries or other special days in your customers' lives.
  • Celebrate a mentor by showing them that they are special.
  • Welcome a new baby. A new mother especially will appreciate the "permission" to take a few minutes for herself.
  • Say "thank you for your support" or "thank you for being my friend."
  • Deliver a bit of cheer in dreary weather.
Our baskets and Touch Point gifts are perfect for corporate gifting, but you can also use them for personal gifts. Imagine the delight when you give Just the Thing!